Listing and Selling Your Home or Property
Resales - New Homes - Foreclosures - Short Sales


Setting the stage for a successful real estate experience starts with choosing the right professional. Floridian Realty Services associates have represented the Sellers of hundreds of local properties that have successfully sold.

Step 1: Pricing
We take pricing a property seriously.  We utilize the Comparable Sales Approach, Price per Square Foot, Market Value Ratio, Income Capitalization, and other approaches to derive the Fair Market Value for your property.
Step 2: Presentation
Most of us do not live in a "model home" but remember the principles behind a model home to make your home stand out to buyers. A neatly kept exterior with an inviting entry is the best way to start. Removing bulky furniture, excess clutter, and performing a good cleaning is all that is often needed with little or no cost.
Step 3: Marketing
We will place one of our high visibility signs in your front yard. We will take many high quality digital photos to be used in marketing your home in print and on the internet. Your property will be featured in the local Multiple Listing Service. By way of the local MLS, agents and customers can view your listing at 
We make sure to input a thorough listing into the MLS with plenty of pictures so buyers want to see your home and agents want to show it. We use the MLS to its fullest potential. We will include your listing in our constantly running advertisement insertions in local real estate magazines.
Step 4: Showings
We welcome cooperation with area Realtors. After a showing by a cooperating agent, we email them a link to provide feedback so we can learn from and improve the listed property from the feedback received.
Step 5: Receiving a Purchase Offer
Can your Realtor follow through once your property receives an offer? Read on to our "Selling" column to learn how we bring your property to the finish line for a successful closing.


As a Seller you require a Realtor that has the negotiating skills, professionalism, and real estate industry knowledge  necessary to see your property through to closing. Often times the "easy part" of the transaction was the process prior to receiving the purchase offer.

We will negotiate a purchase contract that protects your interests. We develop a time line with important deadlines. We are thoroughly familiar with the terms of the Florida Association of Realtors Purchase Contract. Unforeseen situations are bound to arise but we will be there to resolve them effectively. Our approach to the closing process will result in a Seller happily ready to move on to their next home and a new Buyer eager to move into their new home.

Selling Information Sheet (PDF)

The Critical Role of a REALTOR (PDF)

See Properties In Your Neighborhood

Ask your Floridian Realty Services' associate about a Home Warranty when selling your home.
Home Warranty Information

These are just a few of the services we utilize in our Marketing Campaigns.

Prospects are searching your property online right now
through our extensive network of online partners.

Our property listings can also be found on franchise websites such as Century21, Coldwell Banker, ReMax, Keller Williams, Weichert, and hundreds of independent real estate broker websites!

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